Dental Press Releases

What is this? These are two press releases written on behalf of two dental practices: BLVD Dental Aesthetics in Los Angeles, CA and SP Smile in Miami, FL. What did you do? I wrote the copy for both press releases based on a limited brief of the topic. I researched each practice to best present

Movie & Book Reviews

What is this? These are two written reviews that are published to my personal Letterboxd and Goodreads accounts. Both of these sites let viewers and readers create and share a collection of media with others. I sheepishly love these kinds of websites. I do my best to log every book and movie I spend time

Professional Blogging

What is this? Blogs are the definitive launchpad for online writing! Maybe it’s because managers see them as low stakes options, they’re off to the side, a little less serious, a bit lower stakes. I love them as a chance for brands to share their story and get on the same level with their audience.

Email Marketing: Sales, Promotions, and Branding

What is this? These are three marketing emails sent out to an audience of thousands for Cobbler Union, a men’s leather shoe company based out of Madrid, Spain. What did you do? I wrote the copy and header for each email and helped design the brand experience around each product featured. Why did you do

Product Launch Campaign: Goodyear Lite

What is this? At the end of 2023, Cobbler Union launched its newest collection: Goodyear Lite. This is the launch campaign which combined email marketing, social media, product pages, blogs, and landing pages to promote and differentiate this new line of men’s shoes. What did you do? I helped write all promotional and site materials

Cobbler Union Landing Pages

What is this? These are several landing pages used for different campaigns at Cobbler Union, a Spanish men’s shoemaker. What did you do? I wrote the copy and helped ideate the theme of each campaign based on the characteristics of the product and brand voice. Why did you do it? This was an opportunity given

Full Website Dental Copywriting

What is this? These are several websites I was fortunate to work on for a range of dentists across the US. Some are start-up practices who needed a little help getting started, and others are established businesses who were eager to expand their reach. What did you do? I was either the sole copywriter or

Cobbler Union Fitting Video QR Insert

What is this?When you order a pair of shoes from Cobbler Union, each box includes a small, paper insert with instructions on returns & exchanges and a QR code that links to this video. The clip is a concise, visual tutorial on how to check oneself for a proper fitting dress shoe, replicating the fitting

Email Templates: Customer Experience Tools

What is this?These are a few examples of email templates I created for the customer experience team of a men’s luxury shoe company. What did you do?I drafted, and then continued to refine over time, these templates that are regularly accessed by the company’s customer experience team, as well as myself when I step in

Cobbler Union Instagram Captions

What is this?These are two Instagram posts for the Atlanta-based shoe company, Cobbler Union. One is currently the most liked photo on their account, and the other also relatively popular for their page. What did you do?I was tapped to write two Instagram captions for Cobbler Union that emphasized our collaborations with shoeshine extraordinaire Preston