Dental Press Releases
What is this? These are two press releases written on behalf of two dental practices: BLVD Dental Aesthetics in Los Angeles, CA and SP Smile in Miami, FL. What did you do? I wrote the copy for both press releases based on a limited brief of the topic. I researched each practice to best present…
Movie & Book Reviews
What is this? These are two written reviews that are published to my personal Letterboxd and Goodreads accounts. Both of these sites let viewers and readers create and share a collection of media with others. I sheepishly love these kinds of websites. I do my best to log every book and movie I spend time…
Professional Blogging
What is this? Blogs are the definitive launchpad for online writing! Maybe it’s because managers see them as low stakes options, they’re off to the side, a little less serious, a bit lower stakes. I love them as a chance for brands to share their story and get on the same level with their audience.…
Email Marketing: Sales, Promotions, and Branding
What is this? These are three marketing emails sent out to an audience of thousands for Cobbler Union, a men’s leather shoe company based out of Madrid, Spain. What did you do? I wrote the copy and header for each email and helped design the brand experience around each product featured. Why did you do…
Product Launch Campaign: Goodyear Lite
What is this? At the end of 2023, Cobbler Union launched its newest collection: Goodyear Lite. This is the launch campaign which combined email marketing, social media, product pages, blogs, and landing pages to promote and differentiate this new line of men’s shoes. What did you do? I helped write all promotional and site materials…
Cobbler Union Landing Pages
What is this? These are several landing pages used for different campaigns at Cobbler Union, a Spanish men’s shoemaker. What did you do? I wrote the copy and helped ideate the theme of each campaign based on the characteristics of the product and brand voice. Why did you do it? This was an opportunity given…
Full Website Dental Copywriting
What is this? These are several websites I was fortunate to work on for a range of dentists across the US. Some are start-up practices who needed a little help getting started, and others are established businesses who were eager to expand their reach. What did you do? I was either the sole copywriter or…
Cobbler Union Fitting Video QR Insert
What is this?When you order a pair of shoes from Cobbler Union, each box includes a small, paper insert with instructions on returns & exchanges and a QR code that links to this video. The clip is a concise, visual tutorial on how to check oneself for a proper fitting dress shoe, replicating the fitting…
Book Review: The Elements of Style, by William Strunk Jr. and E.B. White
A quick review of the writing guide classic, as posted to my Goodreads account. I read this straight through in three days in the same way people read novels. The best book on writing I’ve ever read. I have to preface that writing about a book on writing applies much pressure; if this review is…
Email Templates: Customer Experience Tools
What is this?These are a few examples of email templates I created for the customer experience team of a men’s luxury shoe company. What did you do?I drafted, and then continued to refine over time, these templates that are regularly accessed by the company’s customer experience team, as well as myself when I step in…
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Peter O. 